Baskin-Robbins Franchise Information:
For over 61 years, we've been creating irresistible treats to make you smile and feel good.
The Baskin-Robbins franchise opportunity offers rewarding potential. Consider the pleasure of being in business for yourself but not by yourself: the security of joining an innovative network with more than 60 years of QSR and franchising experience, and the power of one of the world's most admired and recognized organizations with over 99% public brand awareness. Come and see what franchising with Baskin-Robbins is all about.
Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins in Glendale, California. The two had previously run separate ice-cream parlors, with six stores between them, before they merged the two concepts together to form Baskin-Robbins. They pioneered the concept of franchising in the ice-cream industry as they recognized the need for managers with ownership interest to maintain high standards. They purchased their first dairy in Burbank in 1949, allowing them to have complete control over the production of their ice-cream and experimentation with ingredients and flavours. In 1953 they renamed all their stores with the Baskin-Robbins name.
Baskin-Robbins is now the world’s largest chain of speciality ice-cream shops, and operate in 49 countries.
Burt and Irv developed their franchise model decades ago and it is still used by the company today. Franchisees hold a stake in the business' success, and product development and merchandising is managed at company headquarters. It has been ranked one of America's top global franchises by Entrepreneur Magazine.
Baskin-Robbins offer franchisees a multi-million dollar national advertising programme, flexible real estate options, convenient operating hours, various product lines, product innovation and world-class training and support.
Franchisees are provided with a comprehensive three-week training programme, including in-store technical training, instructor-led classroom training, online learning management system, mentoring and skill building.