Baskin-Robbins Franchise Information: 

For over 61 years, we've been creating irresistible treats to make you smile and feel good.

The Baskin-Robbins franchise opportunity offers rewarding potential. Consider the pleasure of being in business for yourself but not by yourself: the security of joining an innovative network with more than 60 years of QSR and franchising experience, and the power of one of the world's most admired and recognized organizations with over 99% public brand awareness. Come and see what franchising with Baskin-Robbins is all about. 

Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins in Glendale, California. The two had previously run separate ice-cream parlors, with six stores between them, before they merged the two concepts together to form Baskin-Robbins. They pioneered the concept of franchising in the ice-cream industry as they recognized the need for managers with ownership interest to maintain high standards. They purchased their first dairy in Burbank in 1949, allowing them to have complete control over the production of their ice-cream and experimentation with ingredients and flavours. In 1953 they renamed all their stores with the Baskin-Robbins name.

Baskin-Robbins is now the world’s largest chain of speciality ice-cream shops, and operate in 49 countries.

Burt and Irv developed their franchise model decades ago and it is still used by the company today. Franchisees hold a stake in the business' success, and product development and merchandising is managed at company headquarters. It has been ranked one of America's top global franchises by Entrepreneur Magazine.

Baskin-Robbins offer franchisees a multi-million dollar national advertising programme, flexible real estate options, convenient operating hours, various product lines, product innovation and world-class training and support.

Franchisees are provided with a comprehensive three-week training programme, including in-store technical training, instructor-led classroom training, online learning management system, mentoring and skill building.

Baskin-Robbins provides franchisees with a level of support that stands out in the QSR industry. At both the field and corporate levels, we offer franchisees access to a wide range of experts including business and operations professionals, development and construction managers, and training consultants.

Because of our connection to the best practices of more than 5,000 locations worldwide, Baskin-Robbins has proven expertise in providing practical solutions for franchisees. We offer franchisees comprehensive assistance that ranges from assisting you through initial purchasing decisions to providing ongoing, new product training. We provide the information needed to help you grow your business from day one. We provide the tools needed to help you keep your business growing day in and day out.

As a Baskin-Robbins franchisee you'll receive support, guidance and comprehensive information from experts who stand ready to assist you. Join America's Favorite Neighborhood Ice Cream Shop!

Qualifications 

Are you in touch with your ice cream side? At Baskin-Robbins, we have a step-by-step mutual evaluation process to see if we are right for each other. We hand-select franchisees who exemplify the following criteria:

Team player and leader - People who work well with others, openly share and participate, and want to contribute to Baskin-Robbins overall success, but who also understand the importance of day-to-day business operations including finance, marketing, and more.

People person - A prospective franchisee must thoroughly enjoy interacting with the public and understand the power of being involved in their local community, possess strong problem solving skills and truly understand the importance of providing exceptional customer service.

Enthusiastic - People who exhibit a high level of enthusiasm and are self-motivated.