Belgicans Fries is now launching a franchise program under the ownership and management of Luc and Michelle Nauts. The team is committed to using the highest quality ingredients in the unique preparation of its fries. In its two company owned locations, Belgicans Fries offers fresh cut potatoes twice fried to a golden crisp and serviced with specialty dipping sauces or topped with a selection of over 20 toppings, where each customer chooses to make it a meal or a snack.
Belgicans Fries will be franchising the company’s operations in order to bring this delicious Belgian/American menu to all parts of the United States. Through franchise development, Belgicans Fries will have the ability to operate locations in new markets and areas without the cost and management responsibilities that typically come with widely distributed company-owned outlets. Each unit is very simple to operate and should be very simple to replicate as long as the franchisees follow the operations manual.
An exclusive franchise territory is generally considered a major selling point. Belgicans Fries might be offering exclusive territories or right of first refusal to their franchisees as one of the key benefits to early adopters, once they have proven to be capable of achieving success.
Down the road, this could be altered and Belgicans Fries might switch to an Area of Primary Responsibility in which the franchisees would not have exclusive rights to their areas of business. Exclusive territories can offer a competitive advantage in the franchise sales and marketing environment. As a result, Belgicans Fries franchise system may choose to grant some of its franchisees an exclusive territory.
Individual Territory – 50,000-100,000 Population Base Although the areas will be defined by population base, there will be geographic lines that actually document the areas that will constitute territories. The final determining factors when creating an exclusive territory will vary by market. These factors will include population, number of households, average household income, the presence of competition, and other factors.