Our dream began in 2003. As newlyweds, I was eager to make my husbands every desire a reality, so when he exclaimed to me “I want dessert!”, I wanted to impress!
Four hours later after patiently waiting, a fully decorated two-layer Oreo Cookie Cake appeared. Len was a happy hubby. He proclaimed it ‘amazingly delicious’ and said “wow, if you can do this, what else can you do?” I am not one for letting go of a challenge and really wanted to “show him” what I could do! Then began the odyssey that lead us to today.
My love of baking stemmed from fond memories in my Italian family’s kitchen alongside my mom. So, I continued, and began teaching myself how to bake. I collected all of my recipes, saved receipts, and took photos of everything I made. Something guided me to do this without reason for several years. Our concept for BTS had not formed yet. I would bring my creations to work and test them out on friends and co-workers. They would often exclaim “you should do this for a living.” Len and I secretly agreed.
When Len said to me ‘write a menu’ and “I’ll write the business plan,” challenge #2 was accepted. We knew we wanted to create an after-dinner experience, an extension of an evening in a romantic and sophisticated sexy atmosphere. And so, it begins….
In 2006 we threw a Valentine’s Day Dessert party at our house and invited a few unsuspecting friends. Some of the dessert items we have on the menu today were tested on them. Our idea to open a dessert only restaurant was officially validated that night.
We put our twisted minds together and had an incredibly fun time creating what is now Better Than Sex - A Dessert Restaurant.
On May 20, 2008 we officially opened at our original location, 411 Petronia Street to a full house!
We always believed in our idea and ourselves, however the road after was a bit more challenging. The first reviews were less than positive and at one point we only had a few thousand dollars to our names. We Never Quit!
Then in 2010 Better Than Sex was featured on the Travel Channel and the rest is history. By 2012 the little location on Petronia Street was standing room only. We needed a bigger restaurant. It was decided to pick up and move to the current Key West location. Our last night at the Petronia location featured our team and guests picking up their tables and chairs and walking them down the block and setting them up in the new space.
On December 26th, 2015 we opened our Orlando location. Len and I met over 20 years ago waiting tables in Orlando and it seemed like a perfect fit for our second spot. Orlando opened its doors to a packed house and has been successful since.
Coming full circle, on Valentines’ Day of 2016 we were blessed to have been featured on CBS Sunday Morning. As you can see, Valentine’s Day is significant to BTS. “We valentine, all the time.”
We are passionate about what we do and now want to share that opportunity with other like-minded people. We are currently offering our concept to franchise nationwide.
And to think, this was all born from an Oreo Cookie Layer Cake.
Back in 2003, as husband and wife we made a promise to ourselves….“Lists do work, agreements work, if you believe it, have a partner that can hold you accountable, you can and will make it happen.” We always will!
It’s all about culture. At Better Than Sex-A Dessert Restaurant we strive for a culture of passionate people with a desire to serve. We are not looking to build a traditional franchise system with a large network of people only interested in an investment. We are looking for a select few partners that have passion for the concept, will be great brand ambassadors, and bring a desire to help make this a better business for all of us.
·Full-service dessert restaurant in a carefully designed setting Chocolate & Caramel Rimmed Wine glasses unique to our industry ·Proven award-winning dessert recipes ·Systems that can be easily implemented ·Smaller footprint that increases demand with lower operating costs ·Curated radio station and national brand awareness ·Lower cost of entry than similar revenue-producing concepts Below average food and beverage costs Family like working environment focused on a culture of service·Complete start-up, training, and on-going support·Constant investment in the brand and additional revenue streams·It’s fun to say you are the owner of “Better Than Sex!”
If this sounds like something that is a fit, please fill out the form below. Greg, our Director of Franchising, will get back to you within a few days. He will go through our vetting process, get you a copy of our FDD, and discuss things in more detail. Then, if all goes well, schedule a discovery day either at our Key West or Orlando location with our founders Len & Dani. After that, we sign the deal and get your Better Than Sex open.
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