At Burger 21 we are obsessed with burgers. To us, burgers aren’t just another meal.

We Chef craft our burgers with obsessive zeal. We don’t compromise on quality or ingredients. We are burgers reinvented.

Chef crafted

Meet Chef Mike. He takes burgers very seriously. His recipes are meticulously crafted and infused with flavors that are crazy crave-able. While others are content to call re-heating and de-frosting “Gourmet”, we do things differently. We hand-cut, fresh grind, and hand-patty our burgers in our kitchen for each and every order.

Commitment to quality ingredients

You can taste the marbling in our hand-cut 100% Certified Angus Beef when you take your first juicy beef burger bite. Free of hormones and antibiotics, our Chicken, Turkey, and Veggie burgers are crafted with a passion to deliver only the best. We obsess about the redness of the tomatoes, the crispness of the salad greens, the toasty-ness of the bun. We don’t compromise where others do. You can taste what makes Burger 21 different.

Burgers reinvented

Our goal is to create a neighborhood spot where friends, families, and coworkers can come together and eat delicious quality burgers. With more than 21 burger varieties featuring Chicken, Turkey, Seafood, Veggie and Beef, a Burger 21 burger is like nothing you’ve ever tasted. And don’t even get us started on our fries and shakes. We hope to see you soon at your local Burger 21 location.

Unique, modern, fresh and mouth-watering.  These words don’t even begin to describe it. Burger 21® is a new fast casual restaurant franchise concept featuring 21 chef-inspired burger creations, hand-dipped signature shakes, special made-to-order salads and so much more.  Combining a vast selection of innovative gourmet recipes and a contemporary-style diner atmosphere with fast, high-touch service, Burger 21 is simply a concept above the rest.

Backed by experienced franchising experts and foodservice operators, the founders of Burger 21-- an affiliate of Front Burner Brands, the management company for The Melting Pot Restaurants, GrillSmith and Burger 21 -- believed there was a void in the burger business that desperately needed to be filled.  There are plenty of QSR burger joints, a number of traditional-style “better burger” establishments and even upscale, full-service burger restaurants.  But, Burger 21 has defined its own category – the “beyond the better burger” segment – placing it in a position to grow rapidly across the U.S.

By offering such an assortment of craft burger options, fresh salads, all-beef hot dogs, hand-dipped shakes and other menu items, Burger 21’s creations appeal to all audiences and ages, particularly females who often cast the “veto vote” when selecting a restaurant.  Who wouldn’t find something they love on the menu? There are 11 hand-crafted Angus beef burgers made from fresh ground chuck. In addition, guests can select from 10 beef-alternative, one-of-a-kind burgers made with sushi-grade Ahi Tuna, shrimp, turkey, chicken, vegetables and black beans.

Widely touted as the fastest growing foodservice category, the “better burger” category currently represents less than 3 percent of the overall $75 billion QSR and fast casual burger business.  In fact, according to the NPD Group, the fast casual segment experienced an increase of 6 percent in 2010, while the rest of the foodservice industry declined.  So, clearly there’s enormous growth potential.

Innovation is at the heart of Burger 21. Its menu and recipes are chef-inspired with many of the craft burgers, shakes, fries and dipping sauces originally created under the guidance of a classically-trained chef.

The details make the difference.  Some of Burger 21's recipes include toasted brioche buns, pickled cucumbers, sweet potato fries with toasted marshmallow sauce, applewood-smoked bacon and numerous other premium ingredients and combinations that elevate Burger 21 into a category of its own.

Additionally, on the 21st of each month, Burger 21 introduces a new featured burger creation and signature shake available for an entire month, like the popular and tasty Gyro Lamb Burger and mouth-watering, signature Baklava Shake.

Burger 21 has developed training, systems and support to assist in its franchisees’ success.  Our franchisees will benefit from:

• An online asset management tool offered to provide franchisees with access to system-wide marketing materials and the ability to customize these materials
• Corporate and onsite training programs that are designed to help implement a standardized operating system
• A Franchise Business Consultant (FBC) who is assigned to each franchisee to assist with business start-up and growth  
• Assistance from the FBC with financial analysis, operations evaluations, strategic planning and brainstorming of new ideas

In addition, franchisees will receive support with real estate site selection that meets specific criteria related to demographics, traffic patterns, parking, character of neighborhood and competition from and proximity to other businesses.

Our franchisees also will benefit from extensive experience in food procurement from Front Burner Brands’ supply chain team.  Burger 21 can take advantage of a centralized ordering, distribution and re-distribution process through its existing network of distribution partners currently used by The Melting Pot Restaurants, Inc.