Burger King Corporation (BKC) is the franchisor. Burger King franchisees operate quick-service hamburger restaurants using certain trademarks, service marks and trade names, and a recognized design, equipment system, color scheme and styles of buildings and facilities, signs, certain standards, specifications and procedures of operation, quality and consistency standards for products and services offered, and procedures for inventory control and management. BKC is a wholly-owned subsidiary of Burger King Worldwide, Inc., which is an indirect subsidiary of Restaurant Brands International.
The franchisor currently has three different forms of franchise agreement, corresponding to three different types of franchise ownership: Individual (or Owner/Operator); Entity; and Corporate. The franchise granted can be operated at one of three locations and facility types:
1. Institutional Locations: “Institutional locations” include government buildings and facilities, medical facilities, airports, train and bus stations, sports facilities, factories, corporate campuses, turnpikes, limited access toll roads, theme parks, zoos and educational facilities.
2. Traditional Burger King Restaurant Facility: A self-contained, full size Burger King Restaurant which is located and operated on a site as a freestanding building or within another building structure such as a shopping mall. A Traditional Burger King Restaurant does not share any common areas with any other businesses and serves the standard approved menu for Burger King Restaurants.
3. Non-Traditional Burger King Facility: A Burger King Restaurant may be located at a site which includes other businesses, such as retail, food service, gas stations, convenience stores, other franchised businesses or restaurants or other similar facilities.
Your success is our success! Our training programs are designed to create and sustain a Bold, Empowered, Accountable and Fun culture, so you and your teams can perform at the highest levels, and your business can grow and be profitable. Our training team is committed to providing you the tools to make your business a success for employees at all levels of your organization. To get started, you are required to attend a two week Franchisee Orientation and log up to 440 hours of in-restaurant training. During this initial training process, you will learn and experience all aspects of running a BURGER KING® restaurant.
It's our mission to ensure that a guest's BURGER KING® experience is equally outstanding whether in Miami, Madrid or Manila. Our comprehensive Manual of Operating Data combined with the support of our field teams provides you with the guidance needed to help your restaurant teams deliver the service that BURGER KING® guests deserve and have come to expect. Our Restaurant Support Center operations team and our field team will work directly with you and your teams to provide you with the tools you’ll need to operate at the highest level and maintain the reputation of the BURGER KING® brand.
MARKETING AND ADVERTISING
What's in a name? When you are a global brand, everything. There are more than 50 years of brand history—and counting—behind the BURGER KING® brand. Day in and day out, our marketing team turns innovative ideas into winning programs that resonate with our guests and expand our brand on a global level. Whether it's in your franchise-owned restaurant or halfway around the world, we ensure that our guests know exactly what to expect when they see our logo. No matter where you go, no matter what language you speak, the BURGER KING® brand represents quality you can trust.