We have reinvented the Churro to compete", says Ariel Acosta-Rubio, Founder-CEO of CHURROMANIA, at the Dolphin Mall Store in Miami, Florida.
Can the churro displace the doughnut and the cinnamon roll in the United States?
What began sixteen years ago as a family business in an eastern coastal town in Venezuela has become a transnational franchise with more than 100 stores.
Now, its owners and founders Ariel Acosta-Rubio and Maria Alejandra Bravo De Acosta-Rubio are betting that they will be able to turn a modern version of the traditional Spanish pastry into the most innovative dessert sold in Florida and worldwide.
"We have rescued the churro. We have reinvented it to compete with any other kind of fast food", says Acosta-Rubio, founder-CEO of CHURROMANIA, the Venezuelan franchise with international headquarters on Miamis Brickell Avenue.
Just as other franchises have exported the U.S fast-food culture to Latin America, Latin American fast-food franchises are slowly bringing the flavors of their countries to U.S taste buds.
As the United States' Hispanic population and its purchasing power grow, the major metropolitan areas are ready to absorb the new Latin American fast-food offerings, says Marcel Portman, vice president for global development with the International Association of Franchises, a commercial group in Washington, D.C.
In 2001 CHURROMANIA opened It's first store in the United States at Dolphin Mall in Miami Florida, and since then, at Miami International Mall, Westland Mall, Pembroke Lakes Mall; Broward Mall, Southland Mall, Dadeland Mall, Coral Square Mall, Walmart Super Store at Pembroke Pines, The Churromania Truck and Sawgrass Mills Mall; in Orlando Florida Festival Bay Mall and Florida Mall/CHURROMANIA has expanded upon the basic churro, offering:
BIG MANIA sprinkled with sugar or cinnamon and filled with dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella).
TWIST MANIA: choose up to two toppings: sugar, cinnamon , dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella).
CRISPY MANIA sprinkled with sugar or cinnamon.
A TRADITION IN SPAIN
Eaten with hot chocolate or caf con leche, the churro is a tradition inherited from Spain.
CHURROMANIA is also present in the following countries: Colombia, Panama , Peru, Aruba, Dominican Republic and Venezuela.