Motivated by the success of her breakfast concept, Cora and her ambitious family decided to franchise their restaurants.
For Cora, developing the breakfast food business niche meant doing it better than anybody had ever done it anywhere. Like any good recipe, success takes time to perfect. Cora, supported by her diligent team, slowly but surely developed more expertise in the business, and her unwavering drive for perfection earned her the title, "Queen of Quebec Breakfasts." Because she loved cooking for a crowd, Cora was continually opening new restaurants until she realized she could teach others her winning recipe. So began her journey into franchising.
In 1993, Cora explored the possibility of franchising and was delighted to find that her business formula met all the criteria established by franchising specialists. Her dream of having restaurants throughout Quebec was about to become a reality. Franchising soon became Cora's business strategy to achieve her primary objective. For Cora, franchising allowed her to: offer breakfasts in as many places as possible, as often as possible and to as many guests as possible.
Cora soon understood that by franchising, the team would be able to quickly build a strong brand image and dominate the Quebec market. An exciting new chapter for the newly formed Franchises Cora Inc. began in April 1994 when it granted its first franchise to open a restaurant in Pointe-Claire, in Montreal's West Island community. Ten more franchises would follow shortly. Always looking for a challenge, the Cora team's new objective was to open restaurants "all over Canada."
In 2000, Cora developed the Cora Franchise Group to target the market in the rest of Canada, and soon opened its first restaurant in Nepean, Ontario. Shortly after, Cora also conquered other Ontario markets as well as markets in the Atlantic Provinces, Manitoba and Alberta.
The result of franchising is impressive. The Cora chain now includes 130 restaurants across Canada, with additional restaurants opening their doors in the year to come. Today, the Cora network of restaurants serve 250,000 guests each week and is recognized as the leader in the breakfast industry in Canada.
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