DRNK and QWENCH: More Than a Trend ... a Future

Born in Hollywood, DRNK coffee + tea and QWENCH juice bar have since grown into two of the most popular beverage spots for the millennials of Southern California and have begun their franchise development to bring their expertly engineered menus, contemporary design, and business expertise to all parts of the United States with a timeless positioning and brand flexibility that are second-to-none.

DRNK coffee + tea is a traditional quick-service beverage concept with a vibrant swagger offering a diverse selection of hot and cold organic coffees and teas from around the world along with freshly made breakfast items, paninis, wraps, and salads. International “Reserve” blends, proprietary creations, and a signature first-to-market multi-head tap system dispensing cold-brewed coffees, iced teas, and unique specialty products such as Kombucha are just some of what fuel the livelihood of our customers' day ahead.

QWENCH juice bar is an innovative and evolutionary response to an emergent food trend focused on fresh ingredients, natural flavors, and elevated nutrition. Offering a wide selection of raw squeezed juices, smoothie blends, and handmade acai bowls, our units are where genuine health and incredible taste live in perfect balance. "Wow factors” and firsts in the field include a giant "misted" vegetable and fruit display and the front counter position of a produce washer that “bathes” the product prior to cutting and juicing.

Either franchise can be purchased individually and maintain its unique character in an extremely flexible array of retail settings. Alternately, to maximize revenue opportunity per square foot and secure a broader appeal throughout the entire service day, the DRNK/QWENCH co-branded model is available as the perfect winning combination of two proven concepts and the leveraging of two of the hottest and high-growth segments of the food service industry to form an extraordinarily balanced and rewarding business.

DRNK coffee + tea and QWENCH juice bar are more than a trend ... they are a future. For this very reason, we're awarding franchises only to individuals and organizations that possess the highest personal and professional qualifications.

WHY DRNK ?

To say the future is bright would be an understatement. DRNK coffee + tea is a growing franchise built for long-term growth. We invest great efforts into research and development, making sure we’re way ahead of the curve. Our goal is to constantly re-invent ourselves as leaders in the specialty coffee space. We’re consistently in the lab testing new products forecasting the next big hit! This culture carries to our marketing strategies and operations support. The latest technologies are always tested at a corporate level, ensuring added value to be implemented across the system.

SUPPORT – OPERATIONS

Our operations team is built to be hands on with franchisees! We spend two weeks training franchisees in Hollywood, CA and spend at least one week training staff at the franchisee’s location. Our in-depth program helps franchisees understand day-to-day operations including customer service, overseeing cost of goods, labor, hiring  and maintaining equipment.

When it comes to operations, we’re very serious about supporting our franchisees. We want to ensure a comfortable store environment for both our partners and their customers. Our training team will be available for ongoing support and new product introductions. Quarterly franchise meetings allow franchisees to get updated on new products, training and new programs.

Our mission is to ensure franchisees can operate their stores to a high standard, preparing drinks and food that will reflect an exceptional customer experience.

SUPPORT – MARKETING

DRNK coffee + tea’s marketing is designed to be hyper-focused on the local trade area. Our marketing team works hand-in-hand with franchisees in developing Grand Opening campaigns, so that the neighborhood immediately feels the presence of newest coffee shop in town!

To drive traffic to the stores we direct our efforts in guiding you to implement a variety of marketing tactics and the development of a Local Store Marketing plan which includes proven tactics such as on-site sampling, direct mail campaigns, bounce back coupons, loyalty programs and more. However, we’re different than most QSR franchise organizations. We’re investing major efforts into modern marketing tactics such as geo-focused content marketing in the form of blogging and of course taking advantage of the wide but targeted reach social media has on all platforms. Bottom line, a well-executed marketing plan added to our on-going LTO and product offerings and continued support equals a successful DRNK coffee + tea.

• Partners who have passion for business and believe in our concept.

• Experience as a multi-unit food or retail operator with successful development experience.

• Sufficient capitalization: Minimum net worth of $500K, with liquid assets of at least $150K.

• A strong commitment to community and a desire to be really great at this!

• Strong, experienced leadership skills.

• Demonstrate exceptional managerial skills and business acumen.