Edible Arrangements, LLC is the franchisor. The company is a subsidiary to Edible Brands,LLC. The franchise offered is a business that sells different fruit-related products for gifts, for example fruit floral arrangements, fresh fruit baskets, chocolate-covered fruit, fruit smoothies, fruit salads, fruit and yogurt products, etc.
Usually franchise businesses located on street-level retail outlets in strip shopping centers, shopping malls or other downtown/suburban commercial areas. Beside on-premise customers order and pick up, franchisees also provide delivery in the granted delivery area.
The franchisor will provide training for the franchisee (or the managing owner) and one on-site manager. The training will be held in one of the training facilities and at the franchisee’s store. Depending on the franchisee's business experience and needs, the duration of the training may last from five days up to two weeks.
Focused on operating an Edible business, program topics may include store training, corporate training, proprietary software, administrative functions, and other topics. It does not include labor relations and employment practices. The franchisor requires that managers must attend and complete initial Manager Certification Training and all other training programs needed for business operation.
Before moving on to the next training stage, trainees must complete on-line or other training and homework assignments. In the first year of the operation, the franchisor can require franchisees (or their managing owner) and their managers to attend additional training if he seems it necessary. Additional training up to 5 days long and will be provided at the specified location.
As long as the Franchise Agreement lasts, the franchisor has the right to require franchisees' employees to attend training if it will be necessary. The franchisor will hold the annual or biennial conventions Edible business franchisees at the designated location. At least one representative of the franchisee must attend; it can be an owner or another person approved by the franchisor.
Territory Granted: Franchisees will operate the business in a delivery area. Delivery area is a non-exclusive geographic area that covers a working and/or living population of at least 75,000 people. From time to time, it will be defined and revised by the franchisor based on city, county, zip code, streets, highways, natural boundaries, or other markers. The franchisor does not grant any exclusive territory. Other franchisees, outlets that the franchisor owns, or other channels of distribution or competitive brands that it controls may compete with the franchisor.
Obligations and Restrictions: Franchisees must always fulfill obligations with good faith, honesty, diligence. Business employee’s dress and general appearance may be regulated by system standards. Franchisees are solely responsible and empowered concerning their employment relationships and hiring practices, including employee selection, promotions, termination, hours worked, pay rates, other benefits, assigned work, discipline, complaint and grievance resolution, and working conditions.
The franchisor recommends but does not require that franchisees or managing owners personally participate in the on-site operation of the business. If franchisees or managing owners do not personally participate, they must hire a full-time manager to manage and oversee on-premise the day-to-day operations of the business.
All services periodically required by the franchisor must be offered and sold by Edible businesses Franchisees. It is forbidden to sell or offer any products or services that are not approved by the franchisor.
Term of Agreement and Renewal: The initial franchise term is 10 years. It may be renewed for one more 10-year term if requirements are met and the franchisees have a good reputation.
Financial Assistance: The franchisor does not offer direct or indirect financing or guarantee a franchisee’s note, lease, or obligation.