Since 1997, Extreme Pita has been paring old world authentic pita bread with healthier, fresh and unique flavours. Guests can enjoy a wide variety of products such as pitas, pizzas, entrees and smoothies made before their eyes using only the freshest ingredients. Guests can choose from pre-set recipes or create their own items. We strive to offer "healthier" alternatives for our guests and display all the nutritional and allergen information right in the store.
At Extreme Pita, we believe in serving food that's good in EVERY way. We don't believe that guests should have to choose between eating something good or eating something good FOR you.
The importance of marketing is to make people aware of your specific restaurant, encouraging customers to try Extreme Pita. The goal is to generate Awareness, Trial and Usage by various methods and teams
Within the Franchise Agreement, each franchisee contributes 3% to a National Marketing Fund. This fund is used to support National initiatives of Extreme Pita.
Franchisees are also required to spend an additional 2% of sales on Local Store Marketing initiatives (LSM) which will drive sales and traffic at their specific locations.
National marketing is essential to the strength of the Extreme Pita brand. It creates an image for Extreme Pita and sends a consistent message to our customers across the country.
The purpose of LSM is to focus specifically on your restaurant. LSM should target consumers in the community and business surrounding your restaurant.
The National Marketing Team creates 12 month marketing and activity calendars that include both product and promotional activity.
- New Product Introductions
- Limited Time Offers
- Media such as Outdoor, Radio, Transit, Newspaper
- Social Media- Instagram, Twitter, Facebook
We're right there with you.
Count On Us
One of the biggest benefits of owning an Extreme Pita franchise is the support you’ll get right from the start. Because preparation and information are crucial to your success, we recognize the need to spend quality time with each and every franchisee. This support starts the moment you decide to fill out a franchise application form.
Extreme Pita is organized into two major groups. The first, our Franchise Development group, is focused on growing the chain by recruiting qualified franchisees. Meanwhile, our Operations Team is dedicated solely to supporting and training franchisees. This structure allows Extreme Pita to concentrate equally on growing the system and building a strong group of individual and multi-unit franchise restaurants.
Real Estate and Construction
Everyone knows the importance of a good location in the retail business. Extreme Pita will analyze potential sites to ensure the best possibility of success for your restaurant.
Important aspects of site selection include traffic patterns, consumer demographics, signage availability, visibility, and more.
Extreme Pita provides a turnkey opportunity. We will help you negotiate your lease, provide customized architectural and engineering drawings, hire a General Contractor, obtain building permits, order equipment, and much more to help you get ready to open your doors.
Extreme Pita franchises are typically 1000 to 1500 square feet of space. However, smaller or larger restaurants are an option depending on the real estate available.
Training and Operations
Preparation and information are critical factors needed for any business to succeed. Extreme Pita provides an intensive training program to ensure that when you open your restaurant you are comfortable and experienced in all aspects of running a successful business. Our training program, involves both classroom and in-restaurant training from experienced corporate trainers who have operated successful Extreme Pita restaurants.
In addition to franchisee training, our field training staff comes to your restaurant to help you successfully open your location. Then, the Business Development Consultant will provide additional support to focus on planning sales building initiatives.
Ongoing Training & Support
Extreme Pita’s dedication does not end when you open the doors of your restaurant.
We provide ongoing communication, operational tools, job aids and eLearning courses through our online Resource Portal. Each franchisee, manager and pita pro has 24/7 access to online tools and learning on topics such as Food Safety, Counter Service Procedures, Selling & Upselling and & recipes, to name just a few. The eLearning modules provide consistent training to staff members and also test the knowledge at the completion of each module allowing franchisees to track the training completion of both new and existing staff.
Additionally, your designated Business Development Consultant provides ongoing support with regular visits to your restaurant, and is committed to answering your questions and helping you run an efficient and profitable business. These highly skilled professionals will become an important part of your business success; they will give you operational suggestions, as well as opportunities and ideas to promote your business. Extreme Pita is committed to seeing you succeed – after all, our success is ultimately dependent on yours.
Thanks to long-term relationships with product and equipment manufacturers and the buying power of our restaurants, we are able to negotiate competitive pricing with our vendors for the franchise system.