Since 1960 we have been America's premium burger brand and now have over 1,910 restaurants around the world. Hardee's® is wholly-owned subsidiary of CKE Restaurants, Inc. CKE is the operator of more than 3,140 quick service restaurants in 14 different countries. We are now looking for an elite group of entrepreneurs to develop and operate exclusive Hardee's® franchise territories.
Hardee's® became originally known for its biscuits until the Revolution of 2003 when we decided to pare down our menu and focus on our hearty 1/3-, 1/2- and 2/3-pound Thickburger® line. Our renowned Thickburgers are made with 100% Angus beef and are a leader in both quality and taste.
Hardee's® realizes that Innovation Is The Difference and this what makes us stand above the rest. We consistently strive to satisfy the tastes of young, hungry customers by providing them with a premium menu and using edgy, memorable advertising. Entrepreneur Magazine has seen the success of Hardee's® and ranked us among the top 3 burger franchise opportunities in their Franchise 500 report.
Our franchisees take advantage of the following:
- NEW DESIGN Our premium positioning in the fast-food burgers segment is well represented in our new restaurant prototype.
- NEW MENU Our customers have spoken and The new Hardee's menu gives them what they want: BIGGER, BETTER, BURGERS.
- NEW BRANDING Our new targeted brand messaging speaks directly to the top fast food consumers: young, hungry guys.
- NEW ECONOMICS Hardee's has experienced several years of improved economic performance that have set the brand on a steady growth trajectory.