Home of the Authentic “MAINE” Lobster Roll

Besides Lobster Rolls exactly like you-d find in Maine (Buttered-toasted Rolls with fresh Steamed Lobster tossed in a little mayo), we have your favorite deli sandwich.

At Maine-ly Sandwiches, we have a great variety to satisfy every taste including Gourmet Soups and Home-made Whoopie Pies.

Be sure to try the Grilled Chicken at our Houston Sandwich Shop, and our “I Love Bacon” BLT. They are to die for! Please eat responsibly!

GOOD … is an understatement!

THE MISSION

Mainely Sandwiches is dedicated to providing each of our guests with a memorable experience by serving the authentic “Maine” lobster roll and most other deli sandwich favorites. Through an effective franchise distribution model, Mainely Sandwiches will provide our delicious sandwiches to customers throughout the United States.

INTRODUCTION

Mainely Sandwiches is based in Houston, Texas and offers a taste of Maine and a place where you might not expect it! The sandwich model has been proven over and over again in the restaurant industry and the Mainely Sandwiches model has continued down those tracks by replicating itself into a second unit and a planned franchise expansion. The goal is to provide a unique dining experience that combines classic Northeast favorites in a well-managed sandwich operation where an owner/operator can follow the lead of Buddy and Angela Charity, founders of Mainely Sandwiches.

Mainely Sandwiches will be franchising the company-s operations in order to bring these already-popular sandwiches to all parts of the United States. Through franchise development, Mainely Sandwiches will have the ability to operate locations in new markets and areas without the cost and management responsibilities that would come with geographically widely distributed company owned outlets. The return on investment for a franchisee is significant and with the combined marketing spend and increase number of units, the entire operation should have a growing brand name and presence in areas where there is underserved potential!

CONCEPT AND FACILITIES REVIEW

Each Mainely Sandwiches franchise will offer fast casual dine-in and catering. It-s menu combines classic Maine recipes with other worldly influences to come up with the delicious sandwiches, Gourmet Soups, and Whoopie Pies!. All of the food will be prepared in each Mainely Sandwiches franchise location. Mainely Sandwiches ensures the highest quality, made to order meals and the freshest product in the sandwich business!

Inside, the open floor plan and open kitchen allow the customer to see the action take place and to take in the full experience as they watch their order move through the line.

A typical Mainely Sandwiches restaurant will range from 1,500 to 2,500 square feet and should have some outside seating to accommodate the guests, especially in areas where nice weather is the norm.

The following points are the specific aspects of Mainely Sandwiches, which demonstrate a strong potential for duplication of Mainely Sandwiches business model through franchising:

• Profitable business – Mainely Sandwiches has a very fast potential ROI for a franchise owner. With reasonable overhead, and reasonable start-up cost for a business of this type, and applicability in just about any market, the concept is financially sound. A franchise owner after five years in business is projected to do $765,325 with EBITDA of $123,154. These numbers are extremely impressive in the franchise marketplace and will help make Mainely Sandwiches model much more marketable and sustainable. We of course will not be guaranteeing any success or levels of profitability, but with a large margin for error, a franchisee can be much less effective than we have projected and still have a successful business.

• 20 percent ROI plus manager-s salary – The rule in the franchise industry is that the business model should be able to do at least a 20% ROI by the end of the second year in business. Mainely Sandwiches model easily allows for this standard with a 27.3% ROI on cash for a franchisee by the end of the second year. The model for Mainely Sandwiches shows that there is a possibility for the franchisee to realize a 48% return on their initial investment in fifth year alone. Financially speaking, this model is as solid and as attractive of an offer as you can find in the franchise marketplace.

• Operationally sound – The Mainely Sandwiches model, similar to any fast food/fast casual concept, is operationally simple and runs smoothly with a reasonable number of employees and a very reasonable workload for an owner operator. The business is simple enough and being a restaurant operation provides for a very basic operational structure. This is a big benefit for franchising in that Mainely Sandwiches franchise management does not need to be concerned with operational complexities and the length of time needed to train and get a franchisee to the point of operational independence.

• Adoptable nationally – Mainely Sandwiches model is adoptable on a national basis. The Mainely Sandwiches concept will most likely perform better in metropolitan markets and areas where a family friendly customer base exists. The demand for unique foods will be higher in these markets and locations will have a better chance of higher levels of performance. Tourist locations and urban areas present a very attractive opportunity for Mainely Sandwiches franchisees.

• Point of difference – Mainely Sandwiches is one of many food service franchises on the market. The differentiator for Mainely Sandwiches is that the franchise concept offers a fusion of flavors not usually seen outside of the Northeast. This, along with the management style of Buddy and Angela Charity, combines for a successful mix of management and substance.

• Teachable to others – Another key benefit of Mainely Sandwiches concept is operation simplicity. Mainely Sandwiches system can be easily grasped by a motivated franchisee candidate. The operations have been taught to a good number of team members with diverse backgrounds and experience. With interest in the restaurant business, and the vision to appreciate the concept, a franchisee candidate will easily see the value in Mainely Sandwiches, and will easily grasp its operation as the company has grown to two units already.

• Integrity and commitment. – By operating with a high level of integrity and commitment to service, Mainely Sandwiches brand has taken off and looks to continue through the franchise expansion model.

Must work at three levels

1. Customer – Mainely Sandwiches provides great food for good prices to the customer. The customer gets fresh, tasty, and hearty food at really reasonable prices.

2. Franchisee – The concept will work in most markets across the United States. Virtually any market in the U.S. has a demand for high quality and specialty foods. The franchisees have a reasonable investment that will not require financing in many cases to start a Mainely Sandwiches franchise and the potential ROI on the business is very substantial in a short time period.

3. Franchisor – The Franchise Market for food concepts has a sizeable amount of competition. We will differentiate ourselves by way of focusing on the marketing, the complete support and the credible leadership of the organization. With the large amount of layoffs and increasing levels of unemployment in the U.S., Mainely Sandwiches franchise model should prove extremely effective.

Training Programs that provide value and support to you as a new Mainely Sandwiches Franchisee:

The following points are the specific aspects of Mainely Sandwiches, which demonstrate a strong potential for duplication of Mainely Sandwiches business model through franchising:

2 Weeks of Training at Corporate in Houston, Texas at the two corporate locations.

1 Week of Training at your location to support your building up the business and supporting your growth.

Let us show you the way to a better financial future through amazing lobster rolls, delicious clam chowder, a taste of Maine and the Mainely Sandwiches operating system.