Dick and Mac McDonald moved to California to seek opportunities they felt unavailable in New England. Failing in the movie business, they subsequently proved successful in operating drive-in restaurants. In 1948 they took a risk by streamlining their operations and introducing their Speedee Service System featuring 15 cent hamburgers. The restaurant’s success led the brothers to begin franchising their concept—nine becoming operating restaurants.
A native Chicagoan, Ray Kroc left high school after his sophomore year to join the World War One Red Cross Ambulance Corps. The war ended before his unit was sent overseas with Ray returning home to earn a living as a musician and later selling paper cups. In 1939, he became the exclusive distributor of the Multimixer (a milkshake mixing machine).
He visited the McDonald brothers in 1954 which led to him becoming their franchise agent. He opened up the first restaurant for McDonald’s System, Inc., a predecessor of McDonald’s Corp. in Des Plaines, Illinois in April, 1955. McDonald’s acquired the rights to the brother’s company in 1961 for $2.7 million.
McDonald’s has a unique franchise model that empowers local entrepreneurs. Steve Easterbrook, McDonald’s President & Chief Executive Officer has set a long term plan to increase the percent of restaurants that are franchised. He describes the benefits of franchising as follows,
“By identifying strategic partners who share our values and vision to accelerate our growth and scale across diverse markets, we will drive innovation, becoming more relevant to our customers and the communities we serve.”
McDonald’s restaurants can be found in more than 100 countries around the globe. More than 90% of our restaurants worldwide are owned and operated by independent Franchisees.
The status of franchising in the markets where we currently do business is described on the market-specific pages identified by country selection in the box below.In many countries around the world we do not have a presence, and our current strategy is to focus on the markets where we do business. No firm date has been established for the opening of new markets. Those markets are referenced below. The process that we have in place for such markets is explained on market-specific pages by choosing a country via the selection box below - and clicking on the "GO" button.
In certain markets where we may have a presence but are not seeking franchisees, we have included instructions regarding those markets by using the country selection box below as well.
We sincerely appreciate your interest in McDonald's and your continued patronage of our restaurants.
Owning a McDonald’s restaurant is a tremendous opportunity. We are seeking individuals with significant business experience who have successfully owned or managed multiple business units or have led multiple departments and who have significant financial resources.
Investments: $1,008,000 – $2,214,080
Franchise fee: $45,000
Royalty fee: 4%
Minimum Cash: $500,000
Training and Support
The franchisor operates Hamburger University (HU), the international training center for the McDonald's System. The content and duration of all operations courses, which are offered at HU and various local sites, are revised and reconsidered from time to time to meet the needs of the franchisees. All courses and learning events are offered at frequent intervals and are designed to give franchisees specific skill sets in the various facets of the conduct of a McDonald's restaurant.
The basic minimum core training, which franchisees must complete to be qualified to operate a McDonald’s restaurant, is known as the Restaurant Department Management (RDM) curriculum. RDM curriculum is deployed through Campus, which allows franchisees to complete and track the progress of their assigned learning online. It takes approximately two years to complete all RDM learning plans, from Shift Manager through General Manager.
The complete training program and materials include many elements. As part of the training program, franchisees must perform and master all of the crew and management functions at the restaurant. At the opening of the restaurant, an operations consultant will spend time with franchisees providing assistance and refinement of previous training and instruction.
Franchisees must complete the training program successfully before signing the Franchise Agreement or paying any money to the franchisor. There are no further mandatory training requirements for franchisees beyond the RDM curriculum.
However, annual meetings, conventions, various workshops, and other training sessions may be conducted on an ongoing basis within each region, and McDonald’s may require franchisees to pay for the costs associated with that ongoing training. Additionally, optional courses may be offered to franchisees or their employees for a fee.
How much money will I make?
Profitability depends on many factors including operating and occupancy costs, financing terms and most important, your ability to operate the business effectively.
Is there an opportunity to acquire more than one McDonald’s restaurant?
McDonald's is an equal opportunity franchisor by choice. McDonald’s is seeking individuals who are capable of operating multiple locations. Candidates who have successfully operated multiple businesses may be suited to operating several McDonald’s franchises.
Is McDonald’s seeking women and minority Owner/Operators?
McDonald’s is committed to increasing the number of minority and women operators and - to the best of our knowledge - has the single largest group of minority and women operators in our industry.
What is the availability of McDonald’s restaurants in my area?
The availability of restaurants in specific areas will be discussed during your initial interview. McDonald’s can not predict which restaurants will be available when your training is complete. Flexibility to relocate for a restaurant opportunity may be required.
I have a piece of property that would be ideal for a new McDonald’s restaurant; will McDonald’s develop the site and award the franchise to me?
The site selection process is separate from our franchisee selection process. We make the decision to develop a location because we believe it will be a success. McDonald’s manages all the site evaluation, acquires the property and constructs the building. After making the decision to develop a site, McDonald’s awards the franchise to the most qualified candidate. If you have a piece of property that you are interested in selling, please contact us.
Can you still get a McDonald’s franchise (in the United States) and how much does it cost?
Yes, McDonald’s continually seeks qualified individuals to become franchisees. Since the total cost varies from restaurant to restaurant, the minimum amount for a down payment will vary. Generally, we require a minimum of $500,000 of non-borrowed personal resources to consider you for a franchise. For more information about purchasing and financing a McDonald’s Franchise, please see the U.S. Franchising Home Page.
How can I become a non-U.S. McDonald’s franchisee?
McDonald’s franchises restaurants in many international markets, and decisions relating to the selection of candidates are made locally by the management in the country where the restaurant is located. For interest in specific markets regarding international franchising, please see the list of contacts and franchising information on the Global Franchising page of this web site. Links to individual market web sites are provided where available.
We never sell your information or share it with anyone other than the companies from which you have requested information.
Super clean and modern McDonald's. Food came out quick with the consistent, signature McDonald's flavor. Excellent staff and shout out to the African American gentleman doing the lobby and restroom, he's a kind soul. This is the McDonald's you want to go to when in the East Bay. Would take a girl out here on a first date. Killer fries too. I'm out!
Good enough to grab a coffee every once in a while. Several automated kiosks by the entrance if you don't want to stand in a line and deal with peop...le!Show all
The facility is clean and spacious. Staff members are indeed very attentive. I liked the prompt service. Here, they also bring you your meal when you order eat in. My food came to me within ten minutes of ordering. I enjoy the fresh food and comfortable seating. Overall, very good first experience here.
Reasons for the 5 star rating:
- clean spacious facility
- recently renovated
- friendly attentive team members
- comfortable seating
- prompt service and fresh food
One feature to tak...e note of are the three double sided kiosks. It's a good to have these kiosks because when the counters are busy, customers can order from the kiosk.
This is their third location to integrate a genius idea.Show all
On the way to work I stopped in for a breakfast. I was quite impressed with all the customization options for breakfast sandwiches. The trick is tapping on "Customize" and then tapping on the sandwich. I always thought I was slick asking for cheese on my sausage egg biscuit, but there are so many possibilities. You can choose the round egg, the folded egg, egg whites or even the scrambled eggs. You can have it on a McGriddle, McMuffin, Biscuit or Bagel. I didn't even know McDonald's still h...ad bagel-based breakfast sandwiches anymore! And cheese: American, White Cheddar or Swiss. Plus you can get really crazy like putting bacon on your sausage. This totally switches up my breakfast game.
Decided to come back for lunch to put together fried chicken sandwich with all sorts of interesting toppings: bacon, pepper jack cheese, shaved parmesan cheese, grilled tomato, pickles, raw red onions, tortilla strips (great crunch), jalapenos, sriracha mayo and parmesan peppercorn sauce. It was spicy, creamy and crunchy!
All this customization is a bit pricier than ordering the value items like 20 McNuggets for $5 and Double Cheeseburger & Fries for $2.50, but the regular non-customized meals (e.g. Big Mac) aren't really that cheap in San Francisco to begin with. In reality, I'll probably stick with 20 McNuggets in future (since my bulldog loves them). But it's nice to know I can put together a sandwich to satisfy a peculiar craving I may find myself having.Show all
The reason why i consider this my favorite one to go to is because of all the pictures they have hanging of SF. They always keep this place clean and I always get service with a smile. I will always go back to this location, when i am down for DOUBLE QUARTER pounder!
Modern and clean! Came here for a cheeseburger at 7pm, ordered it using the self service machine, and got my burger a few minutes later at the counter. 10/10 would come back again.
Newly renovated, very modern, helpful, polite staff that delivers your food to you at your table.
Soda machine on the outside where you can customize a million different flavors. Some of the normal flavors that I LOVE are Vanilla Coke, Dr. Pepper, and Gingerale. You can also get crazy and all sorts of fruit flavors.
They have the make your own gourmet burger option, they bring your burger in a fancy wire basket and the same with the fries.
The food comes out hot and fresh and everything i...s clean.
There are couches, High counter seating, half couches, and about 3 or 4 other seating options.
Keep up the good work!Show all
McDonald's is a pretty great. They recently renovated and added the "Create Your Taste" concept (CYT for short). Basically, in addition to the regular menu and counter, you can order more "gourmet" burgers and chicken sandwiches at giant kiosks. There are a ton of options when you do the CYT, including toppings and sauces that aren't available on the regular McDonald's menu. I've eaten here a few times since the renovation and it's pretty tasty, and despite what I'd read online about some other ...CYT restaurants around the country, it's not particularly expensive either. I usually get a double cheeseburger with some fancy stuff on it and a medium drink and fries, and it's always less than $10.
The staff is nice, and even though the space itself still has some of those downtown SF hallmarks, it's a pretty nice space.
The only complaint I really have is that the amount of sauce and number of toppings tend to be a bit on the skimpy side. The kiosks give you an opportunity to choose a quantity for each topping or sauce you choose, and you seem to get the same amount whether you choose 1 portion or 4. I like my burgers messy. If I put that I want 3 portions of caramelized onions or sriracha mayo, I want a LOT of it.
Anyway, it's worth checking out if you're in the area. I try not to eat lunches this heavy too often, but I'd love for them to convert the McDonald's in Temescal to the CYT concept.Show all
Quick service, and polite enough. It's fast-food, so it was good enough. Sometimes even in a big foodie city, you want fries and a coke. Familiar, quick, clean enough and very fast service.
Your order is brought to your table and they walk around passing out candy for after your meal.
They have clean bathrooms and an outdoor area to site and enjoy your coffee.
The service was fast and courteous.
For a McDonald's this place is modern, friendly and clean. My food came out quickly and the serv...ice was great. If this is really a 2-star McDonald's, I expect the 5-star.
I am lovin' McDonalds! Show all
I remember reading about a McDonald's that opened up in Missouri very recently (in early-mid 2016) that is the same concept as this McDonald's large self-order touch screens and a quite sizable menu with very exclusive foods that you can only find at few McDonald's nationwide.
I ordered one of the restaurant's special signature sandwiches (I think that is what they were called) that was a quarter pound burger patty with honey Dijon mustard with bacon and onions. It was really good! I also had... the option of ordering the sandwich as a chicken sandwich instead of as a hamburger that would still have all of the same toppings.
When using the self-order touch screens, you swipe with a credit/debit card into a small machine attached to the touch screens.
I also saw this McDonald's has exclusive ice cream sundaes like a chocolate brownie ice cream sundae and a strawberry shortcake sundae. This McDonald's also offers chocolate sauce-dipped ice cream cones and Reese's and Twix McFlurries!Show all
It's bright, nice and clean place (you're constantly seeing someone cleaning, mopping etc). They installed kiosks for those credit card users that hate to wait in line and they now have table service! You're thinking, table service at McDonald's?!! I kid you not, and it's working out very nicely.
That's all fine and dandy but what really impressed me is that it seems as though the employees went through some type of customer service training because, they are so nice and pleasant now. Many ...of them are fun, sweet and brighten up your awful early morning with a good old fashion smile. It's still not 5 star quality yet but they're trying and it's still McDonald's after all. But as a regular that has seen what it was like before, this is an awesome change for the better.
They've also added some signature sandwiches that cost a bit more and take longer to prepare as it's made to order. The food actually tastes better to me as well...love their chicken nuggets now! Even the seasonal McRib tastes better (I didn't like it before.) Hopefully they will continue to improve with making things a bit healthier with a strong focus on customer service.Show all
Good, cheap food with quick service. I ordered the chicken nuggets which are tasty and crispy.
I was surprised at how crowded this McDonald's was for lunch. I probably waited around 15 minutes in line to order and then another 5 minutes to grab my food. They also have kiosks you could order food from if you don't want to wait in line.
The cashier's were friendly and efficient. I'd come back if I wanted McDonalds, but I'd only go to this specific location if I was close to it - I wouldn't go... out of my way for it.
Also, definitely utilize the app to get better deals (you can only use one deal per transaction, so the cashier was nice and let me order it in two separate transactions). In total, my meal costed $2.18 (large fries + big mac).
I'm so happy to see a McD with the e-kiosks and electronic screens I've seen in Asia and Argentina. Service here is fantastic and all the employees work hard. Show all