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Updated 17 august 2018
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Franchise Morano Gelato Franchise Co. LLC

Investments

$301,194

Franchise fee

$35,000

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Short information

$301,194

$301,194

Investments

$100,000

$100,000

Minimum Cash

3

3

Wishing to buy

2010

2010

Year Brand Started

3

3

Offices

2016

2016

Year Franchising Started

Franchise Morano Gelato Franchise Co. LLC

Investments

$301,194

Offices

3

Franchise Fee

35000

Short information

2010

Year Brand Started

2016

Year Franchising Started

About Franchise

Morano Gelato is a small New England-based company dedicated to promoting the art of gelato-making through its production of authentic Italian gelato in small, concentrated batches.

Morano Gelato was established in 2010 by Morgan Morano after spending 6 years living on and off in Italy. Morgan grew up in the Upper Valley and always planned to open a dessert-related business. During college and after culinary school, Morgan gained experience working and cooking in New York City and Italy, the most significant being her work for a Sicilian Gelato Chef who quickly became a close friend and mentor. Morgan appreciated the bold flavors of gelato found in Italy and noticed the lack of authentic gelato shops with Italian flavors in America. Disappointed with products claiming to be 'gelato,' she set out to establish the tradition of gelato-making in America and recreate pure Italian gelato.

In May 2010 Morgan, with the financial help of her brother Jordan, purchased her first gelato machine, built and shipped from Northern Italy. She premiered the gelato at the Hanover, New Hampshire Farmer's Market in June 2010. Shortly after, during the first week of July, she moved the business to the back of Rosey Jekes Cafe in Hanover, establishing her first retail outlet. Morgan continued to make the gelato from scratch on premise, offering 6-8 flavors each day.

In March 2011 a space on Main Street in Hanover became available, right next to the Nugget Movie Theater. Morgan moved the business and opened her first gelato shop on Main Street. Morano Gelato reopened in May 2011 in the new location with a larger menu, including Italian espresso & hot chocolate, along with a full gelato display case of 13 flavors made on premise each morning.

Franchise Morano Gelato Franchise Co. LLC

In June 2012, Morano Gelato expanded into a neighboring space, offering a larger seating area and selection of gelato (16 flavors daily).

In June of 2015, Morgan Morano opened the second Morano Gelato store in Chestnut Hill, Massachusetts next to Massachusetts' first Frank Pepe's Pizzeria. Morano Gelato Chestnut Hill is owned and operated by Morgan Morano.

Morgan Morano currently spends her time between both the Chestnut Hill and Hanover stores.

At Morano Gelato, we are committed to serving the freshest and highest quality products we can create: from gelato, sorbet, and granita, to espresso and Italian hot chocolate. Like other food artisans, we wake up early to start gelato production and finish in the afternoon so that each flavor is consumed within hours of its extraction from the machine. Our gelato is an extremely fresh product and we make it from scratch every morning and aim to sell out every evening. This ensures the highest quality gelato for our customers.

Supporting the local agriculture and economy is important to us. We work with farms and businesses in the community to source important ingredients for our gelato and sorbet and inspire community-specific flavors, such as maple in Hanover, New Hampshire at our flagship store. Even still, many of our ingredients come from Italy in our on-going commitment to making traditional and unique Italian flavors.

Franchise Morano Gelato Franchise Co. LLC

We take pride in our high standards and traditionalism during a time period where most gelato shops in this country are choosing to make familiar American flavors or looking to be edgy without fully understanding the science behind gelato-making. We’re devoted to improving our gelato and will continue to introduce new flavors based on those found in Italy or inspired by a community we’re in, but, our dedication to tradition will ultimately distinguish us among other gelato shops in America. We’ve chosen to set our own path and return to a lost art, combining traditional and modern production methods to make and continue to strive for exceptional Pure Italian Gelato.

GELATO IS MUCH LOWER IN BUTTERFAT THAN AMERICAN ICE CREAM

Most American ice cream has a butterfat content of 14-25%, while gelato fat content generally ranges from 4-9%. Less butterfat enables consumers to perceive the gelato flavors better, making gelato a much tastier product.

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Finance Information

Investments: $301,194 – $533,709

Franchise fee: $35,000

Royalty fee: 5%

Minimum Cash: $100,000

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Training

Yes

Business Type

Franchise

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