Mr Brews Taphouse concept began in March 2013 in Weston, Wisconsin. Craft Beer has always been an intriguing specialty to the owner as well as the public. Research indicates that the Craft Beer franchise market is still in its infancy. Projected growth in the Craft Beer industry over the next 8-10 years indicates that the market will grow to over 16% of the total beer market, which is a 50% increase from today’s 8% market share (Bloomberg Businessweek).
Fresh Ingredients & Good Beer
Along with Craft Beer, the company took a hard look at how to best compliment this specific concept related to food. For over decades, the burger has been an American staple. Instead of average beer and burgers, our company sought out the exceptional All American Burger when starting a brewpub. Our gourmet burgers begin from Certified Hereford Beef that is hand pattied in house daily. To complement the burger, we have also worked with numerous bakeries to perfect our signature bun. To enhance the flavorful experience, it is important to offer fresh sides with our burgers. Fresh cut chips and fries are the perfect match to our juicy burgers.
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Attractive Low Cost Start-up and Operations for A Pub Franchise
Along with vast selections of Craft Beer, Mr Brews Taphouse has a simple menu concept that attracts and excites customers. The menu format allows for ease of execution, food preparation, and ideal food and labor costs. Staff training programs are comprehensive and specifically modeled for our unique concept. Our model’s success is based on a small footprint.
Rapidly Expanding Market
Craft beer has exploded onto the scene during the last few years as beer snobs and novices alike have discovered the thrill and pleasure that accompanies the wide variety of beers available. In addition, a new generation of beer drinkers has emerged. Double-digit annual growth in the craft beer market prevails and shows no signs of slowing down.
Upscale, yet Casual
Today’s consumers are looking for alternatives to traditional bars and restaurants. When choosing where to go to enjoy great food, beer, and camaraderie, Mr Brews Taphouse stands out with its upscale environment that provides a relaxing environment for all.
Superior Training and Support
Mr Brews Taphouse provides an extensive training and support program to help franchisees every step of the way. It begins with comprehensive training at our corporate locations. This initial training occurs prior to opening and educates management staff on how to operate the business. When a pub franchise location opens, a Support Team is ready to assist onsite during the opening. Mr Brews Taphouse staff maintains ongoing training for you and your teams as you successfully build your business.
Franchisee Profile
Capitalizing on the craft beer franchise market along with a fast, casual restaurant experience has become a billion dollar industry. Mr Brews Taphouse implements an innovative concept and seeks franchisees who meet the following criteria:
- Single and multi-unit operators with foodservice and/or restaurant experience
- Possess the resources and ability to open first unit within 12 months and each additional unit at a maximum of 24-month intervals
- Passion for and commitment to exceptional customer service
Franchise Investment Details
Mr Brews Taphouse will be developed through both single unit and multi-unit franchise opportunities. The number of units a franchisee decides to move forward with is determined through discussions with our Franchise Development team and your (the franchisee’s) personal goals.
The initial franchise fee is $35,000. However:
- When two units are secured in an Area Development Agreement, the franchise fee is reduced to $30,000 per unit.
- When three or more units are secured in an Area Development Agreement, the franchise fee is reduced to $25,000 per unit.
Franchisees can expect to pay a 5 percent royalty fee of monthly gross sales. In addition, franchisees will contribute 1 percent to the advertising fund.
The Franchise Process
Your Mr Brews Taphouse craft beer franchise ownership is only a few steps away. We have developed a well-defined, step-by-step process to guide you from initial interest through qualification and an onsite visit to a Wisconsin location to the final step of signing the franchise agreements and related documents. Our team will assist you throughout the process of owning your own pub franchise.
- Complete Request for Consideration (RFC)
- A Member of Our Development Team Will Contact You
- Submit Franchise Application
- Review Franchise Disclosure Document (FDD)
- Conduct Due Diligence with current Franchisees
- Onsite Visit at a Wisconsin location
- Execute Franchise Agreement & Related Documents
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