A tidy setting, authentic and creative cuisine, fresh, healthy ingredients: this is the PITAYA® formula for perfect Thai immersion! The strength of the PITAYA® experience lies in the flavors of its food and the strong identity of its restaurants. The concept is based on simple values that perfectly match the expectations and needs of modern customers. PITAYA® moves away from traditional Thai dining by exporting the urban atmosphere that can be found in Asia and by creating the only Thai-influenced French fast food network.
The adventure began in 2010 with the opening of the first location in the middle of the city of Bordeaux. The idea of developing a trendy concept adapted to new contemporary consumption methods came to life and developed quickly to several other locations in Bordeaux.
Today, PITAYA® had grown and has developed franchises all over France and abroad. Awarded as the “People’s Choice Franchise 2016”, the adventure took on a whole new dimension: PITAYA® ended up spreading the “freshness” of its food all over France, and beyond, for dine-in, takeaway and delivery!
With the increase in dining on the go and the acceleration of life in city environments, PITAYA® has stuck to the standards of fast food: optimized service, sales for dine-in, takeaway or delivery, facilitating the lunch break and “express” dining for its customers.
PITAYA FRANCHISE OFFER
Pitaya offers to potential franchisees the opportunity to join a growing company with already 47 restaurants.
The 3 keys to Pitaya’s Success :
- A cooking spectacle
An efficient offer of stir-fry woks, made to order and within view of the customers, perfectly matching new consumption trends. Both universal and customized, it can be adapted to the taste of each customer, even vegetarians and those with other dietary restrictions.
- Health and nutrition at very affordable prices
A high-quality fast-food concept using healthy ingredients and only fresh products.
- The only French Thai street food network
Pitaya has taken from traditional Thai dining standards, exporting the urban atmosphere that can be found in Asia.
PITAYA FRANCHISE ADVANTAGES
- Pitaya offers a really quick and efficient service and invites customers to watch the dish cooked by wok.
- A cuisine with traditional flavors for qualitative dishes.
- Our support, from application form to your opening, and during all your running operation
- A unique concept
- Our product innovation
- A young brand with a hypergrowth development
- A perfect solution following trends and customers wishes and the creation of a new need
- Customer satisfaction: a perfect price-quality ratio