WE LOVE TACOS
Rusty always said, “Tacos are the most important meal of the day.” Rusty’s travels and love of authentic Mexican cooking inspired the menu. His commitment to making everything fresh and by hand inspires us daily.
WHO IS RUSTY?
Our founder Rusty puts the “R” in R Taco. Rusty was passionate about all food, but he was especially passionate about tacos. Rusty’s taco dreams became reality when he opened his first fast-casual taco restaurant in a converted gas station on Greenville Avenue in Dallas. This is where the first Rusty Taco was born. But R Taco is more than just a place for tacos. Rusty also believed in serving the community and creating a place where people from all walks of life can come together and feel welcome.
Been There, ATE THAT
Rusty was always seeking out new taco experiences and flavor inspirations. During car trips, Rusty and his family would write down their ideas and store them in the glove box until their next adventure. Rusty’s family motto was “We will drive anywhere for good food!”
WHY CHOOSE R TACO
Our fast casual franchise serves street-style tacos like you’ve never seen! R Taco is a distinctive taco franchise that celebrates what we believe: “Tacos are the Most Important Meal of the Day!”® With our business model, you’ll serve up handmade tacos that delight guests with unique flavors in three dayparts to maximize your revenue potential.
Our menus are created to inspire fun and adventure. We feature a variety of tasty tacos at affordable prices, served up in a lively and welcoming atmosphere. As the owner of a fast, casual taco restaurant franchise, you’ll benefit from our 3-day-apart model, vendor relationships, and franchisee support — as well as the knowledge that “Tacos are the Most Important Meal of the Day!”®