Pete Plamondon, Sr. believed so strongly in the original Roy Rogers brand that he left Marriott to become a Roy Rogers franchisee, eventually purchasing the chain himself. Knowing that the best way to keep Roy Rogers true to its original vision was to keep it in the family, Plamondon, Sr. sold the business to his sons, Pete Jr. and Jim, in 1998. Over the past two decades, the Plamondon brothers have helped open and operate multiple Roy Rogers Restaurants, maintaining their father’s vision for offering guests an experience above and beyond that of most fast food restaurants.
Today, the Plamondon Companies remains faithful to the Roy Rogers tradition of serving an appealing choice of menu items, made with the best ingredients, and served in a comfortable, enjoyable setting. That commitment has resulted in steady growth for our company and a fiercely loyal following throughout the Mid-Atlantic Region.
FRANCHISE WITH ROY ROGERS
There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it’s a combination of many strategic, operational and promotional elements—all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.
WHY ROYS?
Widespread Appeal
At Roy Rogers Restaurants, there’s something for everyone, as evidenced by the diversity of our guests. On any given day, Roy Rogers' widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.
Fresh, Prepared-to-Order Products
Roy Rogers Restaurants provide a wide variety of appealing, prepared-to-order foods with a quality and freshness that sets a new standard in the quick service segment. Since 1968, Roy Rogers has been offering the big three - hamburgers, chicken and roast beef. Our "Choose Any Side" option includes french fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwiches the way they like them without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique…a difference our guests notice.
Inviting, Comfortable Décor
Roy Rogers wants its guests to feel right at home. The informal Western décor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.
Leave a Comment