The Shipley Do-Nuts concept, like many successful foodservice operations, relies on well trained and qualified staff to support its daily goal of quality and consistent performance. We have strived over the past seventy-eight years to simplify its operation through experience and hard work. The concept requires the development of a staff which is committed to this daily goal to ensure the maintenance of the standards we have set.
Shipley Do-Nuts Flour & Supply Company provides a proprietary donut mix that requires only water and yeast to be added at the store level. Therefore, very little scaling or measuring of ingredients is needed that could cause inconsistent product quality. Our equipment used in the production process is recognized as some of the highest quality and most often found type used in the bakery industry set to the design of our shop specifications. The use of stainless steel is prevalent in our kitchen design to ensure durability and appearance. The ability to present a clean kitchen and store is paramount in the retention of customers.
Shipley Do-Nuts offers over 60 different varieties of Do-Nuts, pastries, and kolaches that are all produced from the same simple to use donut mix. This distinguishing feature is rare in the field of competitors today. While some in our industry have sacrificed traditional methods for automated production, we have a more balanced approach. This allows the higher volume capability without losing the traditional customer who expects quality and variety.
Shipley Do-Nuts success is based on its commitment to simplicity, which enables the initial investment to be kept to a minimum. The cost of opening a typical Shipley Do-Nuts shop varies and primarily depends upon the size of the shop, the location, the real estate market in that region, the cost of leasehold improvements, in addition to equipment and fixture costs. A $35,000 franchise fee is an additional start-up cost and an adequate amount of operating capital is required. Shipley Do-Nuts has entry requirements which start at $200,000.00 liquid and $600,000.00 net worth.
Additional information relating to the investment is available in the Franchise Disclosure Document (FDD).
As with any retail based operation, location plays an important role in the overall success. Shipley Do-Nuts flexible location requirements provide opportunities in strip shopping centers, and free standing structures. Space needs range from as little as 1800 sq. feet to as large as 2200 sq. feet. The various location options allow donut shops to be located in high profile trade areas with the highly sought after business and residential customer mix.
A comprehensive support system for franchisees is a key aspect of Shipley Do-Nuts success story. The donut franchisee is given support from the very beginning to ensure the success of the relationship. This is important to the continued growth of our brand as well as the business development of the franchisee. It is through many years of actual operation of our company owned stores, a close working relationship with our growing franchise network and valuable customer feedback that the current successful system has evolved.