Smiling Moose Rocky Mountain Deli was named one of the fast casual industry’s most significant brands of the year, earning a spot on the 2016 Fast Casual Top 100 Movers & Shakers list.
Casual Top 100 Movers & Shakers list.
Smiling Moose Rocky Mountain Deli serves up the fresh quality and flavor of a deli with a wry smile. Serious about offering innovative hand-crafted sandwiches, wraps, salads, homemade soups, fresh-baked cookies and more, Smiling Moose isn’t a secret, but for everyone who finds us, it’s a welcome discovery.
Smiling Moose franchise owners share our spirit of adventure. Is this you? Learn more below.
OUR CULTURE
Want out of the stuffy corporate world and into a community where you’ll be heard? We’re a fresh, adventurous brand with a sense of fun. Your investment, hard work, and input make a difference here. Chart your own destiny, grow your own business within our model, and create your own success with us!
POSITIONING
In 2015, we launched a comprehensive brand update, including everything from interior redesign, technology improvements, and menu updates to a refined logo and website. Our new positioning puts us right in the fast casual sweet spot, where you can serve your guests through multiple channels: breakfast, lunch and dinner, and B2B catering. Surf our site and see for yourself how The Moose has evolved!
BRAND PROMISE
As our name implies, we’re no run-of-the mill deli. We’re a company of passionate people who work together to create craveable food and memorable service for our guests. Our unique, chef-inspired menu features bold, adventurous flavors, where everything is made to order using only the freshest ingredients. We create a fun, inviting atmosphere where our guests enjoy not just great meals, but great experiences. (And so do we!)
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