Welcome to Sweet Pea Homemade Ice Cream
Growing up, hot summer nights, hoping that tonight the family would go out for ice cream. It-s what inspired our family to create Sweet Pea homemade ice cream.
We hand make our ice cream in small batches using only fresh 14% buttermilk, fresh fruits and premium additions. Our family hopes we-ve created an ice cream that you-ll crave, in an environment that you-ll enjoy, for many years to come.
We take pride in an amazing customer experience with only the most premium and top quality ice cream product in a fun, exciting and memorable visit to Sweet Pea.
The History
It was 2010 and Sweet Pea, a homemade ice cream shop the Marinellis opened in Newtown in 2008 to immediate crowds, had expanded to Doylestown, where they live. Run by Danielle – whom her husband nicknamed Sweet Pea early in their relationship – the ice cream shop opened on State Street adjacent to the soft pretzel store, where Vince started his A Taste of Philly chain in 2000.
The couple created a pass-through between the stores to encourage a symbiotic dining experience. Any serious ice cream eater knows the craving after a cone – or bowl – of the frozen stuff is for salt.
A Taste of Philly/Sweet Pea Ice Cream was an instant hit, the Marinellis said.
In response to customer demand, in summer 2011, they started taking their offerings on the road with a vintage-looking, eco-friendly electric-powered cart that holds 14 2.5-gallon buckets of ice cream and that has a pretzel warmer on the back.
By March, the Marinellis expect to have a couple of Sweet Pea-s Green Machine franchises rolling in Florida, selling Danielle-s creamy, frozen creations, made at a plant currently under construction in Boynton Beach. The franchises cost $75,000 to $85,000.
“I hope this turns into something big – Jack & Jill big,” said Danielle, who worked as a registered nurse before switching to the world of 14 percent buttermilk. “I hope to have a couple production facilities along the East Coast.”
Unlike the cart that travels to parks, ball fields, schools, and pools around central Bucks County, the Florida ones – and those expected to follow in the Carolinas and Georgia – won-t be dispensing pretzels. That-s largely in consideration of franchisees, Danielle said.
“Pretzel production is not easy,” she said. “You want this to be an easy business for them.”
The Mission:
To offer a premium homemade ice cream that the community will crave, in an Eco-Friendly environment that the community will enjoy and support, for many years to come. We hope to be the example for other Green Companies that would like to incorporate Eco-Friendly practices into their own business.
CEO and Founder Danielle Marinelli has assembled an experienced support team to take Sweet Pea to the next level by offering a compressive training program and ongoing support to each individual franchise. Our corporate staff members are dedicated to providing our franchise partners a constant positive int eraction with the Sweet Pea brand name.
Our support team is made up of highly qualified team members with expertise in Marketing, Franchising, Distribution, Human Resources, Accounting, Information Technology, and Training. Our goal each day is to work together to deliver our franchise partners consistent support built on integrity, honesty and trust.
Franchise Program
The franchises to be offered are electric-powered trucks that have refrigerated units for the storage and mobile sale of the Sweet Pea Homemade Ice Cream products, that include ice cream, frozen yogurt, sorbet, and water ice in a variety of flavors (the “Ice Cream Products”), under the trademark-pending name, Sweet Pea Homemade Ice Cream (a “Franchise”).
Each franchise will operate in and around a territory designated by the Franchisor. You will compete with other mobile dessert-selling trucks, as well as other stationary ice cream stand-type businesses and restaurants in the same geographic area, including those that may be franchised by other national or regional franchise companies.
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