By the end of 2008, The Wine Loft will strive to have open or under development at least 29 locations nationwide! This includes 15 new Franchise locations alongside 14 Corporate stores! These Wine Loft locations will span from Baton Rouge, Houston & Dallas to Denver, across Kansas City to Raleigh-Durham, down through Atlanta and Orange Beach, FL, to just name a FEW of the next Wine Loft Developments!
We currently offer two types of Franchise Programs: A Franchise Agreement for a single location, and a Development Agreement for multiple locations in an area or region. These two programs offer everyone a chance to be a part of what is now becoming the most exciting trend in the hottest franchise market today.
Products & Services
WE BELIEVE WE DO IT THE BEST!
“The Wine Loft was probably the first real wine bar in the city, and definitely the first to gain some national press attention (a mention in The Wall Street Journal for one). And, there is no doubt that the Wine Loft is ultra-sexy. The interior looks like it belongs in San Francisco or Manhattan rather than the weathered Big Easy; its cosmopolitan and slick. The subtle house and trance music being played on the stereo system adds to the sex appeal, and beautiful cocktail waitresses tie the whole thing together. As I sat back in my chair, I had to unbutton one button from my collared shirt. It just felt like the thing to do.” 5/03 Sexy- The Wine Loft NOLA.com
“The Wine Loft’s menu and relaxed, urban-chic atmosphere have been integral to its success as well. Because it was conceived as a before- or after-dinner destination, it offers a selection of hors d’oeuvres and desserts that pair well with its various wines. Each of the appetizers on the menu, which includes delicacies such as baked oysters topped with Brie, mushroom, artichoke and tasso ham sauce, is listed with a suggested wine.” 12/03 Lee Cutrone “Shop Talk”
The Wine Loft was created after having spent years in full service restaurants and understanding that as the restaurant business became more competitive, profitability was shrinking, headaches associated with low-skilled labor were growing, and it was becoming increasingly more difficult to recruit competent upper-level management.
With the first location opened in March of 2003, the business model has been refined and has been proven in several markets. The Wine Loft Wine Bar capitalizes on the Wine Bar craze sweeping through North America by offering a first class franchise program.
Why The Wine Loft?
No Retail- we believe the idea of combining retail with a wine bar experience is as bad as drinking wine from a box. Enjoying wine in a wine bar encompasses all senses and as much thought has gone into our music selection, our ambience, appearance of our team, style of wine glasses, our furniture, as has in the construction of our Wine List and Food Menu. This can’t be done in a retail experience. Additionally, having drilled deep into wine retailing, lower inventory turnover rates combined with lower margins just do not make sense financially.
Efficient Operation – A Traditional Wine Loft Wine Bar operates with 1 Operator (manager or franchisee), 1 Chef, and a service staff of less than 20 persons. We encourage most of our Service Staff to work part-time as this keeps them more motivated about their jobs. We are also closed on Sunday in most markets, which is a huge incentive.
Low Start Up Costs – Unlike a traditional restaurant, most States do not require The Wine Loft Kitchens to include exhaust hoods and below ground grease traps. Additionally, our desired locations are down-town urban settings where we can implement with a unique so-sheik design capitalizing on the natural architectural aesthetics.
Promotion – We offer several promotions including Three Major Marketing Events and a serious of In-house Promotional Events. We don’t believe in live music poetry nights, etc Our Patrons love the Wine Loft because we create a relaxed atmosphere for them to socialize and enjoy our offerings. Additionally, The Wine Loft Wine Bar is the perfect destination for private events and we provide all the necessary sales collateral to successfully execute Private Events.
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