This Is It! BBQ And Seafood Was Founded Over 35 Years Ago By Its President And CEO, Shelley "Butch" Anthony III, And Has A Rich Legacy That Spans Over 50 Years. The Dream Started In Tampa, FL Where Butch's Parents Owned A Diner, And Butch Played An Active Role Working In The Diner. Butch Picked Up Both His Entreprenurial Spirit And His Ability To Cook During This Time. Over 35 Years Ago, When Butch Relocated To The Atlanta, GA Area, He Opened His First Restaurant. This Restaurant, Combined With Several Other Locations He Opened Became This Is It! BBQ And Seafood. Now With 11 Locations In The Greater Atlanta Area, This Is It! BBQ And Seafood Stands As A Shining Example Of A True American Success Story, While Giving All The Credit To Our Lord And Savior.
his Is It! Southern Homestyle Cooking is a unique restaurant opportunity.
- 35-year track record of success
- Dedicated support every step of the way
- Southern menu, style and hospitality
- Award-winning Bar-B-Que
- Passion for the food
This Is It! Southern Homestyle Cooking is a serious franchise for serious franchisees.
We specialize in hickory-smoked Bar-B-Que, Seafood and Southern cooking.
We have proven success with our 11 company units in the Greater-Atlanta area.
Strong dine in, take-out/delivery, catering and holiday business provides multiple revenue streams.
Our extensive training and orientation will show you how to create “This Is It!” – our delicious fresh-cooked meals, our special Southern hospitality and our desire to serve a higher purpose, our community and our employees.
All This Is It! restaurants are closed on Sundays to be with our families, to reflect and recharge.
We have been blessed with business success – Join with us!
Serving People Is In Our Corporate DNA
No one in America has created a concept like This Is It!
Belief Brands, the developer of This Is It!, will provide you with:
- Proven family recipes passed down from the founder’s parents Shelley and Lillian Anthony, as well as those created by Shelley “Butch” Anthony III and his sons.
- Systems to help you to run your business, improve productivity and increase sales.
- Extensive training in our Atlanta restaurants so that you can understand our beliefs, our philosophy and our methods for helping you to run a successful franchise.
- Ongoing operational support from an experienced team of restaurant operators.
- Marketing programs that will help you to keep the brand fresh for the staff and the guest.
- We give back to the communities we serve.
- We are passionate about our menu.
- Customer knowledge – we will help you to target the right customers who love our Southern comfort food!
- Our Belief Brands Franchise Support Center will always be willing and ready to answer your questions.
- We have your back and will respect your territory!