Concept.

Tijuana Flats Burrito Company is fresh, hot and growing fast. We offer great tasting, hand-prepared Tex-Mex food at value prices. Each offering is made fresh, served in gigantic portions and makes our customers want to come back again and again. Once you try our food, you'll see what we mean when we say "This is the hottest fast casual restaurant concept in the market today." From pleasing appetizers to enchiladas and burritos that melt in your mouth, Tijuana Flats has the menu and the formula for success.

Each restaurant is about 2,000 to 2,500 square feet, and features our unique signature HOT SAUCE BAR, with 12 different hot sauces to choose from. We also sell 100's of hot sauces and a complete line of caps, T-shirts and memorabilia. Our restaurants are an event and a fun experience. We serve cold beer and good times, too. Come see for yourself!

History.

Tijuana Flats Burrito Company was founded in November 1995 by Chief Chili Head, Brian Wheeler. The first restaurant was opened in Winter Park, Florida and became the testing ground for today's Tijuana Flats. In 1999, Camp Fitch, a seasoned restaurant executive joined the company. Camp immediately recognized the potential of this new "fast casual" concept. Drawing from years of restaurant experience, the Tijuana Team refined the ambiance, menu, cooking procedures and personal customer service to position Tijuana Flats as one of the hottest concepts in the state of Florida, as well as being the largest.

Growth.

In 1999 the company operated 3 restaurants. Today there are 17 Tijuana Flats restaurants operating in Orlando, Miami, Jacksonville, Gainesville, Sarasota, St. Petersburg, Deerfield, Pompano Beach and Tampa. There are also 12 new restaurants planned in 2004, including Atlanta, Georgia and Mobile, Alabama. We have awarded franchises for most of North and Central Florida. We are looking for qualified owners for Southern Florida (both coasts), as well as the Southeast US, and the Atlantic Seaboard.

Opportunity.

Tijuana Flats offers multi-unit area development franchise opportunities, for a minimum of 3 restaurants. To qualify for an area development franchise, you must have an experienced food management infrastructure in place or available, and the financial resources necessary to develop a minimum of 3 units.

The franchise fee is US$25,000. The average total investment, per restaurant, runs from US$226,000 to US$315,000, including working capital. Based on the number of restaurants to be built as part of the area development agreement, we will require that you have the financial capability to meet the development objectives.

Tijuana Flats is not just a restaurant serving great Tex-Mex food -- it's committed to serving great Tex-Mex food in a "fast-casual," friendly and exciting atmosphere. Our team is committed to providing outstanding customer service and an extraordinary dining experience. Our core values: quality, integrity and professionalism, through our product, our people, and our financial results, provide a solid foundation that increases value for our customers, shareholders, and our entire team. Our culture supports a sense of commitment, community and teamwork to achieve outstanding results at every level.

• We make innovative, exciting, fresh Tex-Mex food. We serve it in a friendly and relaxing atmosphere, and we cater to our customers! 
• Orders are placed at the counter and the food and beverages are brought to your table by our friendly staff. 
• Our food is made fresh to order. We cook it in our kitchen and deliver it to your table hot and fresh! 
• Our average check is between US$5 and US$9. 
• We offer more than just a Tex-Mex Restaurant. As a Tijuana Flats franchise you will also earn profits from the retail sales of hot sauce products sold in your restaurant and retail sales of our own "Smack My Ass & Call Me Sally®" hot sauces and product line.