Twin Peaks is built upon five brand pillars: the Twin Peaks Girls, made-from-scratch food, 29° draft beer, sports on wall-to-wall TVs, and of course, the local lodge atmosphere. Learn more about the Twin Peaks experience.
SCRATCH KITCHEN
Twin Peaks is constantly on the cutting edge of culinary innovations and indulgent, flavorful cuisine. This brand promises high quality food that far surpasses any other concept in the category. Twin Peaks features a balanced menu that delivers 44% of weekday lunch sales, and is not reliant on a single menu item that can expose a restaurant to commodity fluctuations.
CATEGORY DEFINING BEVERAGE PROGRAM
Potentially the most unique and marketable asset for Twin Peaks is the brand's universal promise of 29° degree draft beer, a claim no other category competitor can attest to. Ice cold beer in frozen mugs and a compelling cocktail program drives additional dining occasions and balances overall cost of sales.
THE ULTIMATE SPORTS LODGE
Twin Peaks provides the best sports experience anywhere. The polished mountain lodge setting offers a uniquely differentiated casual setting in an upbeat and comfortable atmosphere. This lodge atmosphere serves as both an escape from the mundane saturation of typical sports bars, while also providing a friendly, familiar and neighborly environment for locals and out of town visitors alike. Each restaurant employs the most advanced, category-leading A/V system, the biggest TVs, and the most premium viewing angles.
THE TWIN PEAKS GIRLS
With a focus on quality, detail, execution and fun, Twin Peaks has redefined the all-female wait staff, sports bar category. This focus on quality and fun attracts the most talented and best-looking wait staff in casual dining. The Twin Peaks Girls are yet another unique quality that sets us apart from every other dining experience in the industry.
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