Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.
- Pretzels, consisting of several different flavors
- Frozen Lemonade, sold in a variety of flavors.
- Frozen Granita, a frozen version of the Italian dessert
Wetzel's Pretzels & Rick Caruso of Caruso Affiliated, each generously donated $7,500 good causes basis to Beyond the Bell program of Los Angeles Unified School District.
FReSH, FASt, FUn...& eASY!
From hand-rolled pretzels to lemonade, everything is made fresh with only the freshest ingredients. We’d never do it any other way.
Simple menu + simple food prep = easy operation! You can focus on growing your business.
You can find Wetzel’s in stadiums, airports and tourist locations but our primary locations are in malls. A mall-based business allows our operators a better quality of life – your store is open mall hours, not restaurant hours!
Established business model that has been tested over 20 years.
Strong unit economics enable us to beat the industry averages on Profit Margins and Return on Investment.
Entrepreneur Top 200 Franchise in 2015.
You have the opportunity to growth with Wetzel’s Pretzels brand. We offer multi-unit discounts, whether you are opening a second store in your mall or completely new locations.
WORlD FAMoUS BRAnD
Millions of customers each year are introduced to Wetzel’s Pretzels in iconic locations as: Disney World, Disneyland, Dodger’s Stadium and Universal Studio Hollywood.
We didn’t get into this business to be boring. That’s why all of our locations have the fun built in bold, bright colors and imaginative products. Guests are treated to the pretzel making magic as dough gets rolled, twisted and baked into all kinds of deliciousness right before their eyes.