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Updated 24 april 2020
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Franchise Wetzel's Pretzels

Investments

$164,950

Franchise fee

$35,000

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Short information

$164,950

$164,950

Investments

$60,000

$60,000

Minimum Cash

3

3

Wishing to buy

1994

1994

Year Brand Started

328

328

Offices

1996

1996

Year Franchising Started

Franchise Wetzel's Pretzels

Investments

$164,950

Offices

328

Franchise Fee

35000

Short information

1994

Year Brand Started

1996

Year Franchising Started

About Franchise

Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.

In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.

Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.
Franchise Wetzel's Pretzels

Popular products:

  • Pretzels, consisting of several different flavors
  • Frozen Lemonade, sold in a variety of flavors.
  • Frozen Granita, a frozen version of the Italian dessert

Wetzel's Pretzels & Rick Caruso of Caruso Affiliated, each generously donated $7,500 good causes basis to Beyond the Bell program of Los Angeles Unified School District.

FReSH, FASt, FUn...& eASY!

  • From hand-rolled pretzels to lemonade, everything is made fresh with only the freshest ingredients. We’d never do it any other way.

  • Simple menu + simple food prep = easy operation! You can focus on growing your business.

  • You can find Wetzel’s in stadiums, airports and tourist locations but our primary locations are in malls. A mall-based business allows our operators a better quality of life – your store is open mall hours, not restaurant hours!

Franchise Wetzel's Pretzels

EStABLISHED MoDEL

  • Established business model that has been tested over 20 years.

  • Strong unit economics enable us to beat the industry averages on Profit Margins and Return on Investment.

  • Entrepreneur Top 200 Franchise in 2015.

  • You have the opportunity to growth with Wetzel’s Pretzels brand. We offer multi-unit discounts, whether you are opening a second store in your mall or completely new locations.

WORlD FAMoUS BRAnD

  • Millions of customers each year are introduced to Wetzel’s Pretzels in iconic locations as: Disney World, Disneyland, Dodger’s Stadium and Universal Studio Hollywood.

  • We didn’t get into this business to be boring. That’s why all of our locations have the fun built in bold, bright colors and imaginative products. Guests are treated to the pretzel making magic as dough gets rolled, twisted and baked into all kinds of deliciousness right before their eyes.

Gallery

Finance Information

Investments: $164,950 – $405,850

Franchise fee: $35,000

Royalty fee: 7%

Minimum Cash: $60,000

Net Worth: $200,000

Training and Support

  • Location, location, location! Pretzels are the #1 mall snack and finding the right mall location is key. Our seasoned real estate team will work with you to identify real estate opportunities.

  • Build it and they will come! The construction team will help layout and design you a show-stopping store.

  • Field business managers are committed to providing personal support to help you perfect your product, your operation and your business.

  • World class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L management.

  • We combine expertise with a personal touch. While we have 20 years of franchise experience and nearly 300 stores, we still keep a small company feel. We pride ourselves on the personal connections we make with our franchisees.

Partner Requirements

  • We are looking for franchise owners with an entrepreneurial spirit, a passion for food and a desire to delight guests.

  • Wetzel’s Pretzels is ideal for a new business owner looking for a simple business that is easy to start, easy to run and easy to scale!

  • We partner closely with our franchisees making this a chance to run your own business with the support and guidance of system that has been perfected over 20 years in franchising.

  • Successful owners are good communicators, can motivate a team and have some experience in sales, marketing and/or management.

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Training

Yes

Business Type

Franchise

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