What is Which Wich?
Which Wich is an innovative yet simple sandwich franchise concept that focuses on the "wich"--a toasted hot sandwich available in over 40 varieties. Which Wich was developed to fill the huge demand for a fresh concept of superior hot sandwiches. This type of concept-offering an exceptional product in an exciting atmosphere-was long over-due.
We are strategically positioned in the fast casual sector, the fastest growing segment of the restaurant industry. Our system is a success because of our singular focus on wiches (plus the accompanying chips, drinks, and cookies). By design, we have eliminated most of the moving parts in typical restaurants, which saves on space, storage, training, food costs, etc. This unique system creates maximum efficiency, which is duplicated in every Which Wich.
We offer over 40 sandwiches in 10 different categories:
Why are they called "SUPERIOR SANDWICHES"?
Which Wich's customer-interactive ordering system, where customers design their own sandwich bags, allows customers to design their wiches exactly the way they want them. Each wich starts with great bread and only the finest and freshest ingredients are added. Our highly-trained staff is dedicated to achieving 100% customer satisfaction. The end result is superior sandwiches and a dining experience that customers can't get enough of.
Own a Which Wich Franchise
Which Wich has site criteria guidelines, published to insure that all the delicate nuisances of real estate selection are addressed. As a new owner, we'll assist you with the detailed process that involves the collaboration of the franchisee, our corporate team, and our preferred real estate brokers specializing in restaurant placement. Our typical store size is 500 to 1,500 square feet.
Where you\'ll find Which Wich: inline, end cap, airport, food court, university, hospital, arena, freestanding, military base, full service with seats, carry-out/delivery locale, enclosed mall, and with other co-brands.
Advertising & Marketing
Which Wich franchisees spend a small percentage of sales on advertising & marketing. We also emphasize word of mouth advertising and positive press, which cost nothing and are the direct result of a top quality product and a superior experience. As a Which Wich franchisee, you are allowed great latitude in deciding where to spend your advertising and marketing dollars. We are interested in learning about the programs and mediums that you believe in, since we are always looking for unique ways to promote our company and our stores. Our franchisees are human sandwich boards for the Which Wich concept.