Yogurt Mountain is a leading operator and franchisor of self-serve frozen dessert establishments. Fun, energetic and friendly, each Yogurt Mountain location offers a variety of high quality ever-changing frozen dessert flavors, an assortment of over 60 exciting toppings as well as other dessert accompaniments; all of which tempt the self-serve guest to explore their creative side and imaginatively tailor their YOMO experience with each visit.
Yogurt Mountain’s brand permeates everything we do. Our stores are youthful, but not juvenile. Everyone feels comfortable in a Yogurt Mountain—preschoolers to senior citizens can enjoy frozen treats with family and friends at YOMO.
The branding of Yogurt Mountain goes beyond the walls of each store. Yogurt Mountain builds strong relationships with customers and seeks to support local communities through fundraising, sponsorships and providing a place to celebratelife’s memories like birthdays and team parties.
The Product
Yogurt Mountain’s product line-up is diverse and features a wide variety of frozen treats: ice cream, sorbet, custard, and tropical ice in addition to frozen yogurt. Yogurt Mountain serves only the highest quality soft-serve products. Natural flavors & colorings are used when possible.
All of our yogurts have live and active cultures and are certified to have 5 culture strains, including 3 probiotics, more than any others in the marketplace. The reduced-fat ice creams (gelato) and custards are all rich, delicious, decadent-tasting products. Sorbets and Tropical Ice flavors are refreshing, non-dairy items perfect for hot summer days.
Flavor Innovation – The relationship with our dairy provides the opportunity to produce proprietary recipes. Aunt Ida’s Poundcake, S‘mores, Sour Power Berry Blue Sorbet, Sour Green Apple, Butterscotch, and Grape Soda Sorbet are just some of the many proprietary recipes that have made appearances at Yogurt Mountain.
Branding & Social Media
Lifestyle Branding
- Store Environment
- Customer Perception
- Coveted Brand
Marketing Strategy
- In Store Promotion and Product
- Social Media and Web
- Loyalty and Text-to-Mobile
- Traditional Media and Couponing
- Fundraising and Sponsorship
Social Media
- LinkedIn, Twitter & Facebook
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