Denny's is America's diner. This is where guests have come for over 60 years now to sit back, relax and enjoy delicious, hearty meals 24/7, every day of the year. From breakfast anytime to satisfying lunches and dinners, if you're in the mood for it, chances are we're serving it. Denny's is always open, always welcoming and always serving up hearty diner food along with a mug of fresh hot coffee. So come on in anytime, park yourself in a comfortable booth, take a seat at the counter, whatever you want, because it won't take you long to understand why we're truly America's diner.
Harold Butler and Richard Jezak opened a donut stand in 1953 and called it Danny’s Donuts. Butler’s stated promise was “To serve the best cup of coffee, make the best donuts, give the best service, offer the best value and stay open 24 hours a day.” Today that donut stand is a restaurant chain with a slightly different name, over 1,700 locations and a proven reputation for keeping Mr. Butler’s original promise.
With 90% of our restaurants operated by franchisees, Denny's is dedicated to helping our franchise community grow. We have a strategic, aggressive, long-term franchise development program that is backed by innovative, industry-leading franchise support systems. Whether you are opening your first store or your 50th, you can depend on Denny's for support.
We are focused on using innovative marketing strategies to position Denny's as America's first choice for breakfast all day, every day.
- Denny's is an iconic brand with 98% awareness in the U.S.
- Denny's has broad, demographic appeal across age, gender, race and income with a "come as you are" attitude.
- Denny's uses innovative, brand building advertising to stay relevant on TV, social media, radio and print.
- The Denny's brand continually reinvents itself to stay relevant
- In the last 2 years, Denny's Facebook fans went from 175,000 to over 700,000
- Advertising support (e.g. POP, print, TV, radio, digital, public relations)
- Integrated marketing calendar
- Cross-platform marketing campaign (Super Bowl Campaigns | 2,4,6,8 -Right on the money | etc)
Denny's support team assists you as you prepare to open your store. A field marketing manager will provide guidance as you plan a Grand Opening campaign and local store marketing. Congratulations on opening your Denny's restaurant!