Denny's is America's diner. This is where guests have come for over 60 years now to sit back, relax and enjoy delicious, hearty meals 24/7, every day of the year. From breakfast anytime to satisfying lunches and dinners, if you're in the mood for it, chances are we're serving it. Denny's is always open, always welcoming and always serving up hearty diner food along with a mug of fresh hot coffee. So come on in anytime, park yourself in a comfortable booth, take a seat at the counter, whatever you want, because it won't take you long to understand why we're truly America's diner.

Harold Butler and Richard Jezak opened a donut stand in 1953 and called it Danny’s Donuts. Butler’s stated promise was “To serve the best cup of coffee, make the best donuts, give the best service, offer the best value and stay open 24 hours a day.” Today that donut stand is a restaurant chain with a slightly different name, over 1,700 locations and a proven reputation for keeping Mr. Butler’s original promise.

With 90% of our restaurants operated by franchisees, Denny's is dedicated to helping our franchise community grow. We have a strategic, aggressive, long-term franchise development program that is backed by innovative, industry-leading franchise support systems. Whether you are opening your first store or your 50th, you can depend on Denny's for support.

INNOVATIVE MARKETING

We are focused on using innovative marketing strategies to position Denny's as America's first choice for breakfast all day, every day.

• Denny's is an iconic brand with 98% awareness in the U.S.
• Denny's has broad, demographic appeal across age, gender, race and income with a "come as you are" attitude.
• Denny's uses innovative, brand building advertising to stay relevant on TV, social media, radio and print.
• The Denny's brand continually reinvents itself to stay relevant
• In the last 2 years, Denny's Facebook fans went from 175,000 to over 700,000 
• Advertising support (e.g. POP, print, TV, radio, digital, public relations)
• Integrated marketing calendar
• Cross-platform marketing campaign (Super Bowl Campaigns | 2,4,6,8 -Right on the money | etc)

PRE-OPENING ACTIVITIES

Denny's support team assists you as you prepare to open your store. A field marketing manager will provide guidance as you plan a Grand Opening campaign and local store marketing. Congratulations on opening your Denny's restaurant!

DENNY'S PROVIDES THE FOLLOWING SUPPORT TO OUR DOMESTIC FRANCHISEES

• Field based real estate assistance to help identify ideal real estate
• Standard prototype plans and specifications, including interior layout and décor, equipment specifications and sign design that your local architect must adapt to meet local code requirements, Management training
• Denny's Project Manager will work with you, your architect and contractor to provide guidance on building your restaurant
• One copy of our Brand Standards Manual for each Denny's restaurant you operate for the length of the franchise agreement
• Continued menu evolution and systems innovation
• Advertising support (e.g. POP, print, TV, radio, digital, public relations)
• Ongoing field support
• Supply chain support

Training

Denny's provides a 3 month management training program for you and your managers (as applicable) that cover all aspects of operating and managing a Denny's restaurant. We also provide a New Restaurant Opening (NRO) training team that will assist in all areas of restaurant operations and in training your personnel.* 

We are committed to the support and success of our franchisees, so in addition to new restaurant and pre-opening training, we provide ongoing training through e-learning tools. 

• Strong, marketing oriented company involved in food-related business
• Access to appropriate real estate
• Access to $5-10 million USD for development and fees
• Access to supply chain resources
• Experience as a major brand restaurant/hospitality developer
• Experience with Western level food safety & quality assurance systems
• Ability to develop multiple sites